Eurocrisis free essay sample

European integration pre-crisis2 Paris Treaty2 Rome Treaty3 Maastricht Treaty3 The European Integration through a Single Currency4 TRANSITIONAL STAGE 1999-2001 : Official launch of the EURO4 II. The Euro-crisis5 The EURO Crisis: Timeline of the Events5 2001-20085 20095 20105 20116 20127 The EURO Crisis: The result of a failed European Integration. 7 III. Redefinition of the European Integration9 Addressing the Crisis through remedies9 New rules for integrating new countries9 Conclusion10 Bibliography11 Newspaper articles (online/electronic article)11 Books12 Introduction The obvious answer is that yes, the euro-crisis has had an impact on the European integration process, making it more difficult for new countries to access to the EU. It is the European integration of the previous years that has in fact led to the current European crisis and as a result, the European integration would have to be redefined so as not to fall into the same traps of past years. More stringent rules of accession to the EU, such as stricter public deficit limits, more powers of sanctions from the EU commission to member states etc†¦). We will write a custom essay sample on Eurocrisis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We will explore in a first part how the European integration was conceived and orchestrated pre-crisis, the rules of accession established by the different treaties, as well as the single currency process, then we will go through a brief outline of the crisis as well as the reasons of the whole crisis we are in, to finally address the problem and attempt a redefinition of the European integration process. Despite an intricate and developed model of regional integration as well as the will from European leaders to lead a united front towards European integration, the EU integration model did present its flaws and showed its weaknesses leading to the current EURO crisis†¦ let us now begin by looking at the European integration process pre-crisis. I. European integration pre-crisis Paris Treaty The promotion of European unity has been around for 60 years now. The critical first steps towards European integration were taken into practice after World War 2 in 1950 when the first aim was to bring together Europe’s national coal and steel industries under the administration of a single joint treaty. This treaty the Treaty of Paris was founded in 1952 and included six member states, France, West Germany, Italy and three Benelux countries. They united together with three priorities; â€Å"postwar economic construction, the desire to prevent European nationalism leading once again to conflict, and the need for security in the face of threats posed by the cold war. (McCormick, J. 2011) Rome Treaty Europe has progressed significantly since the first step towards integration and the European union is one of the most developed models of regional integration. Over the past 60 years the establishment of treaties have enabled Europe to be a more integrated market (McCormick, J. 2011). Following the treaty of Paris the Treaty of Rome was establi shed which created a free market with the removal of internal barriers and the agreed external tariff rate. Monopoly power decreased leaving businesses to be more competitive, a common agriculture policy was agreed upon to ensure stable prices and a competitive market. Maastricht Treaty The Maastricht treaty was signed in 1992 having significant impacts on the contracts of the member states of the EU as it was designed â€Å" to achieve ‘an even closer union among the peoples of Europe where decisions are taken as closely as possible to citizens. ’† Three pillars were created to be able to achieve these objectives. The first pillar formalized the community’s commitment to what already happened in practice in the European community as well as covering the economic and monetary union (McCormick, J. 2011). The second established common foreign and security policy and the third pillar concerns police and criminal law matters. All member states met the Maastricht convergence criteria that allowed them entry into the eurozone apart from Greece (Watts, D. 2008). The conditions installed by Maastricht (McCormick, J. 2011) set the standards for future accessions of countries, so that the Eurozone would be sure not to take on any troubled economies. The conditions were as followed; 1/ The inflation rate of the country must be â€Å"no more than the average of the rate in the three countries with the lowest inflation rate. † 2/ the budget deficit must be â€Å" no more than 3 per cent of GDP and its national debt no more than 60 per cent of GDP. † 3/ the country’s long term interest rate was to be â€Å"no more than 2 per cent of the average of the rate in the three countries with the lowest rates. † 4/ lastly the country’s currency must not have been â€Å"devalued against other member states’ for at least two years prior to monetary union. The European Integration through a Single Currency TRANSITIONAL STAGE 1999-2001 : Official launch of the EURO In 1999 the single currency the ‘euro’ was introduced and some countries abolished their separate currencies, these included Austria, Belgium, Finland, France, Germany, Ireland, Italy, Luxemburg, Netherlands, Portugal and Spain. Since then another five EU countries have adopted the currency, these being: Slovenia, Cyprus, Malta, Slovakia and Estonia. Fewer barriers within the market was a fundamental part of a more integrated Europe. Member countries were struggling to keep their currencies stable relative to the European currency unit and trading costs were high due to the expense of exchange rates which was causing the single market to not function properly. The integration could not happen for the member states without some sacrifice, namely resulted in some loss of autonomy. This issue with adopting a single currency carries financial instability, by which member countries no longer would have control over their domestic economic polices, including the control over interest rates, loss of sovereignty, and an absence of strong an institutional framework (ECB, 2012). The final stage in 2002 saw the introduction of coins and bills for circulation, and participating Eurozone countries original currencies disappeared. Now that we have defined the European integration process through its founding treaties and the single currency, let us now look into the Euro-Crisis through a Timeline of the different main events, as well as identify the reasons of the EURO-Crisis. II. The Euro-crisis The EURO Crisis: Timeline of the Events 2001-2008 In 2001 Greece joined the Euro region with the highest yield for 10 year bonds, they were the country with the highest risk of lending to. Bloomberg, 2012). Germany and France in 2003 announce they expect to exceed the EU’s 3 percent deficit limit for the third year, and Germany push for relaxed deficit rules (Bloomberg, 2012). In 2008 Malta and Cyprus joined the Eurozone (BBC news, 2012). Following this Lehman Brothers declared bankruptcy which caused worldwide market panic (Bloomberg, 2012), EU leaders agreed on a 200 billion-Euro stimulus plan that would help boost the European economy following the global financial crisis (BBC news, 2012). 2009 Slovakia joined the Eurozone in 2009 and four other countries joined the exchange rate mechanism in order to bring their monetary policies and currencies to the same level as the euro in preparation for Eurozone membership. These countries included Estonia, Denmark, Latvia and Lithuania (BBC news, 2012). Later on France, Spain, Ireland and Greece were pressured to cut their budget deficits as debts start to grow. As the global economies slowed Greece’s deficit became higher than previously thought and the countries finances weakened which caused Greece’s debt rating to be cut from A to A-. Greece forecasted an increase in budget deficit to 12. 5 percent of GDP by 2009 (Bloomberg, 2012) way above Eurozone membership requirement of 3 per cent of GDP and national debt was 113% of GDP, nearly double Eurozone limit of 60% (BBC news, 2012). Following this Greece’s debt was further down graded to BBB+ from A1 (Bloomberg, 2012). 2010 With concerns over other heavily indebted European countries arise including; Portugal, Ireland, Greece and Spain. Spain and Portugal launch austerity measure, with Spain’s budget deficit at 11. 2 percent of GDP. Both countries governments cut public spending and raised taxes (Steiner, S. 012). The EU leaders held a summit on Greece, on the 2 May the â€Å"Euro-region (and IMF) agree on a 110 billion-euro rescue package for Greece† and Greece agrees to austerity cuts of 30 billion-euros over the next three years in exchange for aid (Bloomberg, 2012). In 2010 Greece’s budget deficit increased with a deficit more than fou r times the requirement of EU rules (BBC News, 2012). Greece adopted a plan to bring the European union’s largest budget deficit within the EU limit by 2012 (Bloomberg, 2012), and the ECB announce that Greece â€Å"won’t win any special treatment from the central bank. (Jean-Claude, T, 2010). The European central bank omitted Greece having to leave the EU, with the EU commissioner Joaquin Almunia saying, â€Å" Greece will not default. In the euro area, default does not exist. † (Bloomberg, 2012). The European financial stability facility (EFSF), was set up as a provider of loans, leading money to countries that were struggling. They issued bonds guaranteed by the euro-area countries and helped failing banks and financial institutions through loans to governments (Steiner, S. 2012). Ireland was the next country to request a bailout package from the EU and IMF of a total of 85 billion-euro which enables it to handle its worst budget in the country’s history (BBC News, 2012). The value of the Euro continues to fall as other countries debt increased and brings about further worries to the EU. 2011 The year 2011 begins with Eastona joining the Euro, increasing the number of countries with the single currency to 17 (BBC News, 2012), Portugal requested EU bailout funds and received 78 billion-euros from Eurozone and IMF (BBC News, 2012). In order to fight inflation the European central bank raised interest rates from 1% to 1. percent as inflation was 2. 6 per cent, which was above the ECB target inflation rate of below 2 per cent. EU publishes new debt deficit forecasts predicting Ireland, Portugal and Greece will all have debts more than their GDP (Bloomberg, 2012). The Eurozone is forced to continue expanding Greece’s bailout package in order to â€Å"prevent contagion among other European economies. † As worries of t he crisis spreading around Europe increased, EU members made plans to set up a permanent rescue fund, funded by the Euro-area countries to establish a secure European stability mechanism. 2012 European central bank was forced to buy Spanish and Italian bonds in order to bring down their borrowing costs amid concerns that the debt crisis will spread to the larger economies of Italy and Spain (BBC News, 2012). Hungary failed to meet budgetary targets and EU finance payments were suspended, however they were reinstated as the governments made plans to push their budget deficit down to EU target. Spain requested 100 billion-euros (Bloomberg, 2012) to bail out banks in order to help the financial sector and avoid austerity measures that other countries that were bailed out were forced to implicate. Following Spain, Cyprus was the fifth Eurozone country to ask for bail out, it was predicted that 10 billion-euros was needed to bail Cyprus out (Yahoo Finance, 2012). Having gone through the timeline of events that marked the eurozone crisis, we can clearly see that the European integration is in fact at the origin of what has lead us to the Euro Crisis. It is Indeed those very measures of the integration that have led to the crisis (the will to include an increasing number of member states, the integration of these member states in haste, with sometimes being somewhat complacent budgetary situation of these countries). The EURO Crisis: The result of a failed European Integration. An interview in Bloomberg (2011) with the former ECB chief states that, â€Å"there should have been better monitoring, better scrutiny and more sanctioning,† then the crisis could have been avoided. An integration done in haste, there was a rush to encourage many countries to join the Eurozone and too early. The single currency was seen as the key to increased European integration. However we can now see that countries should have held back and waited until Europe was more integrated before joining the eurozone. There was a failure to impose budgetary discipline to member states. Greece has been in budget deficit for several decades (Fair observer, 2011) Greece’s economy was never fit enough to join the Euro in the first place and the idea was only presented to them at the time of economic boom in capital markets, where there was a rush for a more integrated market. The European commission says that Greece’s budget has not been within the 3 percent limit since the year of its accession (Bloomberg, 2011). Although these limits were set member countries failed to meet their own budget targets. There was a lack of sanction in the EU, Greece did not receive any penalties except for being told to tighten up their bookkeeping (Bloomberg, 2011). The EU did not issue penalties to countries that did not meet the debt to GDP set out in Maastricht criteria, as a result of these issues not being faced initially, the ratio continued to increase and no improvements were made. It did not help when Germany and France helped to relax the criteria when they failed to meet the deficit targets for three years before 2005 (Bloomberg, 2012). There were flaws in the treaty that actually made up the integration of Europe. For example, it is interesting to see that the Maastricht treaty assumed that only the public sector could cause such enormous debts assuming financial markets could always be corrected. We can obviously observe that this may have been the most instrumental mistake as the treaty missed out the possibility that an event of a public debt of a eurozone country where the â€Å"currency union would have no bail out, no exit and no default. † (Business standard, 2011). The risk of each country when joining the Eurozone was not assessed properly, pricing of sovereign domestic debt of the countries in the Eurozone was set to the same risk-free level. Later to be found out that there were large differences in the macro-economic fundamentals (Bloomberg, 2011). Let us now propose how the European integration should be redefined in order to successfully continue a better integration of its current members (sanitization of the PIGS, talk about the remedies of the crisis), and pursue the integration by bringing in new members. This will be achieved through the examination of recent news articles and interviews of the main actors (Marion Monti, Draghi, Merkel ,etc†¦.. ) and recent research pieces. III. Redefinition of the European Integration Addressing the Crisis through remedies One of the remedies of addressing the crisis is through the ‘Troika’, which is made up of the European Central bank (ECB), the European commission (EC), and the International Monetary Fund (IMF). Together they are in charge of monitoring the Euro debt crisis, as well as recommending policies that will help solve the crisis. There has been criticism that the Troika are not protecting the EURO or Greece but are protecting foreign banks and governments who are supporting these banks. Dominique Strauss Kahn suggests that countries with high credit ratings should, â€Å"put back into the pot part of their interest rate spread† in order to help countries such as Spain and Italy (Business Insider, 2012). Dominique Strauss Kahn great idea is to federate risk through the issuing of Euro bonds in the name of all the eurozone countries allowing a spread in the interest rates of weaker economies, therefore reducing the burden for these countries however increasing debt on other. However stronger economies such as Germany are against the idea as they do no want to weigh down their economy. New rules for integrating new countries EU leaders continue to struggle to make budget agreements for the future years. The European Council President Herman Van Rompuy asked for the European Union to have more intrusive control of national budgetary policies if they do not stick to the strict fiscal rules they should be denied their right to vote in EU institutions (Mason, D. 2011). German Chancellor Angela Merkel and French former President Nicolas Sarkozy called for â€Å"strict rules preventing countries running a budget deficit above 3 percent of gross domestic product or public debts above 60 per cent. In opposition to Merkel, Sarkozy â€Å"lists the pooling of eurozone debt as Eurobonds as one potential solution,† with the condition that they are an incentive for discipline (Mason, D. 2011). Conclusion Yes, the euro-crisis is currently having the effect of blocking/stifling the integration process, we need to get out of the crisis before anymore integration can be done , we need to 1/ address the crisis and â€Å"purify† the current situation, and 2/redefine the rules of accession in order to continue the integration. Possibly kick out a few countries i. e a more restricted club, the need to have stricter rules of accession to the EU. And have more sanctions available and the disposal to the EU commission. Bibliography Newspaper articles (online/electronic article) BARRE, N. (2012) What if DSK had the one great idea to save the Euro? World Crunch. [ONLINE] 18th September 2012. Available from: lt;http://worldcrunch. com/business-finance/what-if-dsk-had-the-one-great-idea-to-save-the-euro-/euro-zone-dsk-strauss-kahn-euro-bonds-spread/c2s9614/#. ULP1XbT6n_cgt; [Accessed: November 25th 2012 ] BBC NEWS. (2012) Timeline: The unfolding euro zone crisis. [ONLINE] June 13th 2012. Accessed from: lt;http://www. bbc. co. uk/news/business-13856580gt; [Accessed: November 26th 2012 ] Bloomberg. (2011). Greece ‘Cheated’ to Join Euro; Sanctions Since Were Too Soft, Issing Says. [ONLINE] May 26th 2011. Accessed from: lt;http://www. bloomberg. com/news/2011-05-26/greece-cheated-to-join-euro-sanctions-since-were-too-soft-issing-says. htmlgt; [Accessed: November 25th 2012 ] Bloomberg. 2012). Greek crisis timeline from Maastricht treaty to ECB bond buying. [ONLINE] September 5th 2012. [ONLINE] lt;http://www. bloomberg. com/news/2012-09-05/greek-crisis-timeline-from-maastricht-treaty-to-ecb-bond-buying. htmlgt; [Accessed: November 25th 2012 ] Business standard. (2011). Alok Sheel: Euro zones impossible trinity. [ONLINE] November 24th 2011. Accessed from: lt;http://www. business-standard. com/india/news/alok-sheel-euro-zone%5Cs-impo ssible-trinity/456434/gt; [Accessed: November 25th 2012 ] ECB, (2012). European financial integration in times of crisis Speech by Peter Praet, Member of the Executive Board of the ECB, at the ICMA Annual General Meeting and Conference 2012. May 25th 2012. Accessed from: lt;https://www. ecb. int/press/key/date/2012/html/sp120525. en. htmlgt; [Accessed: November 20th 2012] MASON, D. (2011). Van Rompuy calls for tough eurozone sanctions. Public service Europe. [ONLINE] 6th December 2011. Accessed from: lt;http://www. publicserviceeurope. com/article/1214/van-rompuy-calls-for-tough-eurozone-sanctionsgt; [Accessed: November 18th 2012 ] SOROS, G. (2012) The Tragedy of the European Union and how to resolve it. The New York review of books. [ONLINE] October 25th 2012. Accessed from: lt;http://www. nybooks. com/articles/archives/2012/sep/27/tragedy-european-union-and-how-resolve-it/? pagination=falsegt; [Accessed: November 26th 2012 ]. STEINER, S. (2012) Timeline: Evolution of the European debt crisis. Yahoo Finance. [ONLINE] October 29th 2012. Accessed from: lt;http://finance. yahoo. com/news/timeline-evolution-european-debt-crisis-070133430. htmlgt; [Accessed: November 18th 2012 ]. Watt, N. amp; Traynor, I. (2012) EU summit breaks up without agreement over budget, The Guardian. [ONLINE] Friday 23rd November 2012. Available from: lt;http://www. guardian. co. uk/world/2012/nov/23/eu-summit-breaks-up-budgetgt; [Accessed: November 25th 2012 ] Books MCCORMICK, J. (2011). Understanding the European Union: A concise introduction (5th ed. ). New York: Palgrave Macmillan. SUDER, G. G. S. (2011). Doing business in Europe (2nd ed. ). Los Angeles, [Calif. ]: SAGE. WATTS, D. (2008). The European Union. Edinburgh: Edinburgh University Press.

What Type Of Content Creator Are You - CoSchedule Blog

What Type Of Content Creator Are You Blog We spend a fair share of time talking about the different types of content you could create.  Lists. Infographics. Video. Interviews.  That seems to be the pressing question for busy content marketers: what kind of content should I create? But what if your content were like a blood type, and there were some people who were better matched for one kind of content over another? If that were the case, the better question might be: what kind of content creator am I? What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity viaKnowing what type of content creator you and members of your team are will help you better match up who writes what on your editorial calendar. 1. The Teacher A  teacher is someone whose ultimate goal is to help others both learn and put into practice all that they need to accomplish a specific goal. A teacher has the ability to break down an idea or task into the incremental parts that will build on each other. They carefully choose the words, exercises, worksheets, examples, and illustrations in order to not confuse, but to allow their students achieve a bit of success at each level so they have the confidence to keep going and get to the end. Signs you might be a teacher: You love writing step-by-step articles. You maintain help or FAQ documentation as well as write marketing content. Your headlines often start with How To. You love creating screenshots that illustrate procedures. Why we love teachers: Teachers write the posts that are often the winning search result when were desperate to figure something out. Those long-tail searches such as how do I remove the time stamp from my WordPress post or how do I do a 301 redirect in .htaccess will take you to a classic teacher post. The weaknesses of teachers: Teachers are excellent at showing and telling you how to do something, but they dont always tell you why you should do it. For people who need to be convinced first, usually with facts and data, a teaching post isnt going to be enough. They have another first stop to make, and thats someone who convinces them it needs to be done. 2. The Insider An insider is that intriguing person who has the gift of pulling back the curtain to reveal the hidden secrets and inner workings of something. Only they have the access and understanding, and so only they are qualified to reveal and discuss it. They help put what is otherwise confusing or new into context and explain what it means. Signs you might be an insider: You work in an industry people are clamoring to understand or be a part of. You frequently refer to and share your own data to prove a point. You share what your company is doing, and why, to prove a point. Why we love insiders: Insiders are all about exclusivity and curiosity. They have secret knowledge that we want access to, and we are thrilled when they share it. When an insider is part of a company or brand that we admire or that is experience success, the information they share is especially relevant. Readers  want to learn by example, emulating success. Others prefer the proof of we did it and it works to all the theoretical data in the world. Insiders answer both kinds of readers. The weaknesses of insiders: Because their focus is so much on what they know, and what worked for them, it is easy for insiders to forget that their experiences and data cant always be used across the board for everyone in every situation. The best insiders acknowledge this, but others trumpet and sell their insider knowledge as if it were broad knowledge and indisputable fact. 3. The Outsider The outsider is a questioner. He asks questions of those in positions of power and authority both to test their mettle and see if their content actually holds water outside of the protected realm they operate in, but also because he genuinely wants to know and currently doesnt. Signs you might be an outsider: Your first reaction to content is is that really true? You frequently try to replicate data others promise will work to see if it does. Your content is the go-to source for people who want to know if its BS or not. Why we love outsiders: They ask the hard questions, and brave the sometimes unpleasant responses, that we are afraid to ask. They probe, pick apart, test, and sometimes prove, helping us better believe what were reading without those nagging doubts on whether were being told a fast one. They do the testing to see if an idea holds water, saving us the time. And they do it without having a conflict of interest. The weakness of outsiders: Its easy for an outsider to become a curmudgeon, someone whose content is based solely on being disagreeable and seeking to prove other content creators wrong or make them look foolish. 4. The Expert An expert knows pretty much everything. In her niche, at least. She is the one people turn to for advice, the one whose blog sifts through all of the noise. This expertise comes from actual experience. She practices what she preaches, because she was practicing it long before she started preaching it. Signs you might be an expert: You find yourself writing content to clarify or correct wrong information youve run across. You can whip out fantastic 1,000+ word blog posts with little trouble on a few select topics. You often write from what you already know in your head, illustrate with your own experiential anecdotes, and write the content others refer to in their posts. Other content marketers often reference your content as their own research material. Why we love experts: Experts are the college professor, who teaches far beyond the basic how to method. We love to ride the coattails of their experience and subsequent knowledge without having to go through the trenches they went through to get to their level of expertise. The weakness of experts: Sometimes experts assume everyone knows as much as they do. Thats fine if their audience is other people with a similar level of understanding and experience, but most of us arent experts in everything. Experts can sometimes forget to find a way to share their knowledge in a way that readers can not only understand, but put to good, practical use. 5. The Newbie The newbie is the opposite of experts. He knows very little, has just gotten started, and is both excited as well as concerned about the learning curve. Newbies create content that they may, in the future, look back on in horror. What was I thinking? Signs you might be a newbie: You find yourself doing online searches of acronyms and jargon you find in the content you read because you dont know what they mean. The content you create tends to talk about how you just started, what you hope to achieve, the process of content creation and what youre discovering about it, and open ended questions. You often write curated posts, sharing other content youve found to be helpful with your own newbie audience. Why we love newbies: Newbies are very enthusiastic, and they have a way of banishing our content creation doldrums with questions that make use feel good. We can answer their questions, they are appreciative, and they actually seem to read what youre writing. When the newbie writes, they bring fresh eyes to the topic, without being jaded. They havent succumbed to the jargon or buzzwords that others in their niche may have. The weakness of newbies: Newbies dont always last long in the content marketing world, where blogs often die within three months. They also ask questions weve answered, neglecting to do their own research and reading in favor of pelting experts and anyone that will listen with questions or requests for advice. 6. The Observer With a detached eye, hovering at the edge of the action, the observer takes note. She  writes with a birds-eye approach to things, providing the bigger picture, or putting a topic into context so we get a bit more meaning out of it. She has a way of understanding a topic, an event, or a piece of content that allows her to explain it from the outside, not delving too deeply into detail but providing a good foundation. Her goal is to make us think, make us curious, and make us go digging for answers ourselves. Signs you might be an observer: You write about topics in first person often. You curate content, prefacing and repackaging it for your readers so they understand it differently. You often introduce new topics or concepts to your readers. Your posts are usually less than 1,000 words. Why we love observers: Observers help us get our perspective back. When we create content, we are necessarily focused on our audience and our niche that we start to lose an understanding of where our content fits in the larger ecosystem. Observers have the ability to note when something is sliding off the rails, when things have taken a wrong turn, or to connect seemingly unrelated content together to create new meaning. The weakness of observers: Observers spend so much time on the outside they never really gain a deep grasp of topics. Without a good understanding of a topic, their observations can be completely off. If they arent careful, observers can quickly turn into nothing more than critics. 7.   The Cryptographer The cryptographer has plenty of knowledge about a subject, but dispenses it under great control. He speaks in circles and in vagueness, not wanting to reveal everything to his audience easily. He has a vast amount of knowledge, and shares just enough of it to whet appetites. He has a business to run and doesnt give away his best content without a price. Signs you might be a cryptographer: Your calls to action are necessary if the reader wants a conclusion to your content. You use big promising words in marketing-esque copy for much of your content. Above all else, the first thought you have when creating content is how can I convert readers? Why we love cryptographers: We dont, really, unless theyre an excellent storyteller and marketer who can write copy that naturally flows towards a call to action that offers something truly of value. The weakness of cryptographers: Cryptographers are generally problematic.   The key pieces to the information and knowledge that should be shared in the content are tucked behind a pay wall or a forced download. If you want anything out of the guy, you absolutely must play along. Some cryptographers are excellent at the promise of big things, but when you finally do relent and give an email address for an ebook, its nothing new. 8. The Convincer The convincer is a natural salesman. She is here to convince you, whether on how to think about a topic or how to act. Her content is full of powerful (and useful) research that, after reading, leave her audience in no doubt that she is correct. Signs you might be a convincer: You spend much time digging into research from reliable and unique sources. You use stories and anecdotes in your content that have a moral to them. You end blog posts with a call to action that prompts readers to act on their new belief. You write blog posts with titles that start with Why You Should Why we love convincers: Convincers can get the ball rolling on a new idea. They dont just observe it or announce it, they convince people it is true and provide the research to back it up. They provide the proof to use in our own content or discussions. They inspire us, and get us excited about a new idea. The weakness of convincers: When a convincer is wrong, it doesnt matter how great she is. Shes still wrong. Convincers are also prone to sound bites that they use to prove a point, willingly taking information out of context. Killer Content Creator Combinations Most of us are a combination of these content creator types.  When assembling your content marketing team, you might want to take these into  consideration. You dont want all teachers or all insiders. You need a good mix. What are some great combinations, for your team or for yourself? Here are just a few: Teacher + Expert = Content that creates more experts. Observer + Insider = Brings context to complex proprietary data. Convincer + Cryptographer = Builds email lists or sells services rapidly. Outsider + Observer = Brings checks and balances to the content of an industry. Newbie + Convincer = Gets more people interested in starting. Insider + Teacher = Helps people learn to replicate the real success of a business. What do you think would be killer combinations?

Describe and critically analyse a conceptual supply network and Essay

Describe and critically analyse a conceptual supply network and discuss the likely areas of strength and weakness - Essay Example Recent development in this era of new business strategies that must minimize risk in business by using friendly environment machinery , social acknowledgement as requirement of the Government to smooth and sequential running of a business operation . (Amlan M., Helen M., 2010). Supply chain could improve the cash transaction, manufacturing cost of materials, and communication flaws by planning of company’s coordination to correlate finance, society that helps to end user and stake holders. (Craig C., Dale R., Nov 2007) ( Seuring & Muller, 2008) (Lutz P., 2009). Supply chain management is a core element of any manufacturing phenomena that engage in producing of commodities or preparing unfurnished materials. (Anna N., Ladimer S., 2010 ). A satisfaction of society is always the responsibility of the supply chain management (Laura S., Michael B., 2009). Over the passage of time, the industrial progress has triggered a process of adaptability and innovation in all the things relat ed to industrial manufacturing, services and even the consumers. A new term has been coined recently i.e. corporate responsibility, it represents and incorporates social, financial, ethical and even ecological challenges which are faced by corporations that are trying to adopt sustainability factors in their supply chains. Following are the key features of a sustainable supply chain. Wastage: disposal of waste materials is the key responsibility of a supply chain management to satisfy the society by assuring the recycling or safe disposal of non toxic element that can be harmful to human beings. Energy resources: Managing and ensuring the availability of energy must require the keen observation as a basic factor of supply chain management. Water management: usage of water in every part of a business is necessary to control its wastage on priorities bases. Globally a short fall in water resources is the burning issue or current scenario is the big threat for supply chain management. Shipment: a prompt and in-time shipment or transportation is required for a growing and developing business faculty by using time management, supply chain management. Means of access: Availability of a right product in right time on right place is the responsibility of supply chain management by using of all tools of intra and intercommunications however; it will improve the optimum quality of work. Training sessions: Skill developing of workers is the necessity/requirement of an organization for long last their employees by awareness of recent era development in every field. This is the main development program should under supply chain management. Competitive Forces Model of an organization. When entering a market, every new entrepreneur faces some problems that are common to all kinds of markets as well as all types of products, though the details and intensities can vary from scenario to scenario. A standard model was generated that represents the common and most important issue s faced by any manufacturer. It is called the competitive five forces model. A) Competitive Market: Entering a market is not an easy task as there are well established manufacturers in every market and launching a product against theirs will require marketing strategies that can rival and defeat those of the corporate giants. B) Alternative strength and Threat: This is the threat for manufacturer substitution probability but the feasibilities are limited for those companies which are scientifically sound and have large